Brand Spotlight: Etica Denim
by: Jessi Daly
Cute clothes are cute clothes. Great. Love it. The cherry on top of a great piece though, is when we not only know where it’s made, how it’s made, and what it’s made of- but can be proud to answer all those questions too. Finding a brand that checks every box when looking for brands to work with is hard, but we've done it again, and can't wait to share.
Oh ÉTICA denim... how we love you, let us count the ways!
We’re proudly ETICA’s number one fan for a list that goes on and on… but primarily because they're at the frontlines of environmentally conscious manufacturing and fair labor practices.
Exceeding in fair labor standards, this eco-friendly brand is certified for Global Impact, Clean Industry Practices, and Social Responsibility, and we’re down with it. Not to mention, ETICA is a proud member of 1% For the Planet (like yours truly), a global alliance of businesses financially committed to creating a healthy planet and supporting environmentally friendly solutions.
The brand writes,
“Through the use of high efficiency dryers, we use 63% less energy. We use naturally derived dyes and softeners, as well as laser technology to reduce our chemical usage to 70% less than the industry standard. Our merchandise ships in plant-derived biodegradable poly bags. Our hang tags are printed with soy-based ink on 100% recycled paper, and our labels are woven from 100% recycled material. We recycle the water used to make our denim and use it for local farmland. We also compress the stones used during washing into bricks for low income housing.”
Now that’s a mouth-full of sustainability and ethical-ness and we love it. What isn't there to be obsessed with?
Shop the collection here and check out below to stay up to date with new arrivals!